top of page


This was a IIT Guwahati project in collaboration with NRHM. It was a team project  of two members for a year. The aim was to ' Design and Develop an information system to educate women about prenatal, postnatal issues and care'. The final concept was a System with  a information device customized in form of device connecting Pregnant women, Asha and Doctors. 


After the secondary research phase was, we moved on to  Ethnography and Contextual Enquiry. It was conducted to achieve the following:

  • To study user and its context: understanding the user was too important and a critical turning point. It's a way seeing things the way they see and understand.

  • Understand their needs, obstacles and desires

  • Fringes for Insights and viable solutions: after talking and observing their every step, there lies the insights to design and bring a feasible and intuitive solution.

  • Instigate better service and pregnancy experience

  • Understand NRHM protocols (impact and flaws): Understanding how much they utilize and are aware was one of the key issue.

  • Family involvement

  • Gather stories and inspiration

Contextual research lead to design directions and design opportunities.


The exhaustive research information was separated into different groups like General Awareness, Immunization etc. through Affinity Analysis From these groups large number of related keywords was generated to simplify and sort out major keywords from the overall research.


In this phase, concepts were generated on the major keyword and analysis done. All the concepts were generated keeping in mind

  • That solution uses the metaphors from their daily life

  • Is easily adaptable and simple to use

  • Should not be based on the user's education

  • The solution, which is human, centered and is feasible according to an area, surrounding, behaviour and culture.

  • Provides accurate and optimal solution as the solution is concerned to pregnancy and in turn childbirth.


The proposed design is a system in which the doctors, ASHA, Chetna are connected and through the server and hence data and information synchronization take place consecutively. Chetna the personalized pregnancy information device is the one that connects the user to the whole system and services. It plays a major role in providing information and support as per context and situation.



  • Act as social status for women

  • Husband involvement as a guarantor

  • Doctor and ASHA are well connected

  • Easy information tracking

  • Easy information flow

  • National registration and easy migration

  • Reminder

  • Emergency

  • Educates women about NRHM schemes

  • Educates women about the Antenatal Care, Food, Anemia and Emergency




  • The Chetna is connected with Doctor's computer hence can be easily updated and communicated to rest of the hospitals.

  • An ambulance with a scanner connected to help detect the medical report at the time of transportation. This helps avoid multiple referrals during the emergency.

  • The reminder can be sent via audio and video messages only.

  • Chetna consists of:

- Five buttons ‘Antenatal Care’, ‘Food’, ‘Emergency’, ‘Anemia’ and ‘Information’.

- The feedback system is based on audio and video only, for easy information access and understanding (as most of the users are illiterate).

- The 108 button is provided for an emergency.

- Every mobile has a unique id number for easy identification and maintenance.

  • Migration is easy and the schemes can be transferred to other places if the user has to move to a new place.

  • A lock/unlock button is also provided in case the 108 button gets pressed by mistake.

  • Once the whole pregnancy phase is over the user has to return her device, ‘Chetna’ back to the hospital for reuse.





The first development of icons was referred from the web but finally, we concluded there is a need to understand the semantics of the users personally, what they under- stand how they identify and correlate the semantics of ANC, ANEMIA, FOOD, EMERGENCY and INFORMATION.


Hence we made simple symbols using the metaphors of their daily life for testing, first-set of icons used were black and white to understand how they identify figure like ambulance, injection etc.
The second sets of icon tested were colored to check if the identification of icons becomes easier and simple.


Prototyping phase was done in two parts:

  • Making the hardware mock-up model

  • Working software on Adobe Flash Lite 


Polyurethane was used for making the case. It's a soft high-density foam. It is very easy to cut and create the shape in this material. Vacuum machine was used in casting styrene model on designed model of poly- urethane foam. 


Due to time constraint, usability testing of icons was done and the results were used to develop the software and mock-up models.


The objective was:

  • To observe how users perceive the intended meanings of basic five groups (ANC, FOOD, ANEMIA, EMERGENCY, INFORMATION) communicated through visuals icons.

  • To draw an understanding of visual semantics from users perception of color, language, and form.



  • The set of non-collared, simple icons were given to gain insights on how they correlate, no written directions only visual as the medium.

  • After the first set, the user was given the next set of icons with written information indicating the meaning in Assamese.

  • After the 1st two tests, the colored set is given to compare their way of perceiving visuals semantics. No written information or directions.


This project was done in as a team of two : Amit Ranjan and Jagriti Kumar

bottom of page